Client Background
Kalgreens Architects Inc. stands as a pillar in the architectural and property development industry with a legacy spanning over two decades. Based in Ontario, the firm has crafted a reputation for innovative design across major Canadian cities such as Toronto, Vancouver, and Montreal. Despite their success, Kalgreens recognized a growing challenge: their digital presence did not adequately reflect their industry leadership or the breadth of their expertise, limiting their ability to attract a modern, online-savvy audience..
Technologies Used
Time Spent
7 Days
The Challenge: Enhancing Online Visibility
Kalgreens struggled to translate its physical acclaim into digital success. Their online visibility was overshadowed by competitors, hindering their ability to attract new audiences and limiting growth opportunities. The goal was to elevate their online presence to match their offline legacy.
Goals and Objectives
- Enhance brand awareness across digital platforms.
- Drive targeted website traffic to showcase their portfolio and services.
- Generate high-quality leads from potential clients and partners.
- Improve overall website conversions, turning visitors into inquiries and contracts.
- Enhanced the user interface and experience with a seamless, intuitive layout.
- SEO and structure optimization for better search engine ranking.
- Introduction of keyword-oriented content across service pages.
- Advanced keyword research focusing on high volume and low CPC keywords.
- Created separate landing pages for each service with targeted keywords and compelling CTAs.
- Launched structured ad campaigns with engaging narratives and strategic keyword use.
- Transformed their Instagram presence with engaging static posts highlighting architectural projects.
- Regular updates to foster community and drive website traffic.
- Created backlinks and registered on relevant business listings.
- Regularly updated their blog with fresh, relevant content rich in valuable information and insights.
Content and SEO Strategy
Building Digital Authority
Transformative Results: Architecting Online Success
- Website Engagement: Revamped website attracted more visitors with an intuitive user experience and SEO-friendly content.
- Increased Digital Footprint: Targeted Google Ads and enhanced social media presence increased visibility.
- Higher Conversion Rates: Improved conversion rates through strategic use of landing pages and CTAs.
- Enhanced Local Visibility: Optimized GMB profile drove up local traffic and inquiries.
To further engage their audience and improve their website’s SEO
- Website Traffic: 2.8K users and 5.9K views.
- Sessions: 4K sessions.
- Event Count: 25K user interactions.
- Total Clicks: 223 from organic search.
- Total Impressions: 3.74K impressions.
- Average CTR: 6%.
- Average Position: 29.6 on SERPs.
Highlight this one –
We spent about $USD 4000 and generated business of about $500,000 in 120 days.
Challenges and Solutions
- Budget Constraints: Used strategic keyword analysis and allocation to optimize spending.
- Competitive Landscape: Continuous optimization and adaptability in content, keywords, and ad placements.
- SEO Challenges: Focused on long-tail keywords and content-driven SEO to improve rankings.
- PPC Challenges: Leveraged long-tail keywords and dynamic adaptation for cost-effective campaigns.
- Website Revamp: Holistic audit and user-centric design for improved usability and SEO.
Lessons Learned
- Holistic Digital Marketing Approach: Synergy between SEO, content marketing, social media, and PPC proved effective.
- Data-Driven Decision Making: Analytics tools provided insights for informed adjustments, improving efficiency and effectiveness.
Google Ads Performance
CA$ 4,000 budget, 2.62K clicks, 60 direct inquiries, 4.29% conversion rate, 38.2K impressions.
